Satisfaction comes from the expected while delight comes from the unexpected Think about the last time you had a great…
PhotoMerchant: Tell me about yourself and your photography business. Steven Powell: I've got two brands: MODO for my upmarket work…
Last week we looked at some general ideas to help brainstorm for your business plan. This week we'll put it…
For those in the know, "being remarkable" is the phrase and concept developed by Seth Godin in his brilliant book…
¶Search Engine Optimization Close your eyes (but continue reading), and picture the referrer who sends the most business your way.…
Most photographers struggle with pricing and often adjust their prices in a futile attempt to find the sweet spot that…
Imagine you only have one precious client, and suddenly they disappear. Maybe they get eaten by a crocodile, or maybe…
The marketing world has changed dramatically over the past few years, giving businesses more options to reach out to clients.…
Last week I was walking through the dreaded mall with my family. As I browsed the storefronts and window displays…
My time is worth big dollars. And so is yours. It's late at night and I've just finished collating a…