Like it or not, professional photographers are salespeople. This doesn't mean we have to act out the stereotype of the…
How do you define your target market? Do you have a particular type of customer in mind when you market…
I checked out the Annie Leibovitz photography exhibition at the MCA in Sydney a little while ago, and it struck…
Today marks a very large milestone in the development of the PhotoMerchant service. Not only have we launched a brand…
Are we there yet? How many times must I have put this question to my very talented partners in crime,…
Any serious business book will tell you that Goals are an essential part of any good business plan. The same…
Your photography website is the most essential piece of your digital marketing strategy. A great website will enable you to…
I've been spending a lot of time looking at the websites of professional photographers and reading a lot of community…
In this post, I want to tell you about a principle that I think is more important than any sales,…