About Fotomerchant

Fotomerchant is based in Sydney, Australia and was established in September 2007. Our goal is to provide photographers with the tools they need to manage their photography business on the Internet. We hope to achieve this by:

  • Providing intelligence in the areas of business and financial management,
  • Offering a range of tools to aid in sales, marketing and increased productivity,
  • Engaging with our customers, partners and industry practitioners to integrate best practice principles into a sustainable workflow, and by
  • Using our professional experiences in web production and internet marketing to aid our customers professional goals.
Elmar Platzer

Elmar Platzer CEO & Co-founder

Derek Clapham

Derek Clapham CTO & Co-founder

Kain Tietzel

Kain Tietzel Director & Co-founder

Benoit Maurel

Benoit Maurel Head of Customer Acquisition

Steve Saunders

Steve Saunders Head of Customer Happiness

Gabriel Moreira

Gabriel Moreira Head of Development


Our prestigious partners Full Color Professional Printing (USA), Bond Imaging (AUS) and Nulab Professional Imaging (AUS) offer Fotomerchant customers the highest caliber of print processing services.


Fotomerchant is a proud member of the PMA and the AIPP.

Company Information

PhotoMerchant Pty Ltd, trading as Fotomerchant™, is a private Australian company. PhotoMerchant® is a registered Trademark of PhotoMerchant Pty Ltd ACN 129 981 826.

Address (Australia)

Suite 2a, 49-51 Eton Street
PO Box 843
Sutherland NSW 2232

Address (USA)

PhotoMerchant LLC
Suite 501,
422 Morris Avenue SUMMIT
New Jersey, 07901
United States of America