Imagine you only have one precious client, and suddenly they disappear. Maybe they get eaten by a crocodile, or maybe…
Episode Two In this double episode of PhotoMerchant News we announce the arrival of "Packages" which allows photographers to combine…
The marketing world has changed dramatically over the past few years, giving businesses more options to reach out to clients.…
Last week I was walking through the dreaded mall with my family. As I browsed the storefronts and window displays…
My time is worth big dollars. And so is yours. It's late at night and I've just finished collating a…
Like it or not, professional photographers are salespeople. This doesn't mean we have to act out the stereotype of the…
Episode One Introducing the first edition of PhotoMerchant Video News. In this episode we cover 5 recent changes to the…
How do you define your target market? Do you have a particular type of customer in mind when you market…
After the success of our first couple of PhotoMerchant Masterclasses in Indiana, we're now running our two-hour introductory workshop in…
With Valentine's Day coming up, we're feeling very lovey so we've decided to give away 1 free year of our…