• May 20, 2011
• By Kain Tietzel
• In Blog
• No Comment
• 2
• Tagged: being remarkable photography business Purple Cow Robyn Mayne Seth Godin Today is Different unique product offering

For those in the know, “being remarkable” is the phrase and concept developed by Seth Godin in his brilliant book Purple Cow. If you haven’t read Purple Cow I can’t recommend it highly enough. Seth’s premise is that in business you’re either remarkable or you’re invisible, and that being remarkable is the only way to succeed. In this world of boring old brown cows, you need to be the one and only purple cow.

With a sea of new photographers out there shooting weddings, families, babies, launching their new websites and starting businesses, how in the world do you stand out from the crowd?

If you think that standing out is simply a matter of creating great product, offering it at a competitive price and doing a really good job for you clients, then you may need to reconsider because with so much competition, all that is probably not enough.

Four ways to be remarkable and how they will get you talked about:

1. Define your target market first, then design products and services that are remarkable to that market
2. Create remarkable products that your target market will value, seek out and talk about
3. Create remarkable customer experiences that your customers will talk about
4. Understand your target market’s needs and provide the solution in a remarkable way

You don’t have to spend a ton of money to be remarkable and get customers talking about you. But you do have to make a commitment to going above and beyond what’s expected in everything you do.

Ask a question of everything you do, “Is this remarkable? Would anybody tell a friend about this?”

Robyn Mayne

Children’s portrait photographer, workshop facilitator & customer experience fanatic

Robyn operates the popular photography & lifestyle blog Today is Different and provides photography courses, workshops, retreats and networking events for photographers.  Robyn is offering all PhotoMerchant customers a 25% discount off two day workshops in Sydney (Register here and use the discount code pm1210a, or get 10% off consulting services anywhere in Australia by quoting the same discount code.