The “What should we call it?” Poll

We’re about to launch a brand new feature which internally we have been referring to as “Direct Fulfillment“. Direct Fulfillment is the process by which print orders will be automatically sent to our partner print labs where the prints will be printed and shipped directly to the customer or photographer. It’s a very exciting feature with huge benefits for the photographer and their customers.

Processing orders within PhotoMerchant is currently a manual process whereby the photographer organises the printing and shipping themselves. We refer to this option as “Self Fulfillment” as the photographer can choose to use any print lab that they choose.

The big question is: are the terms “Direct Fulfillment” and “Self Fulfillment” self explanatory and intuitive to understand from a photographers point of view, and if not, what terms should we use in their place? We’ve got a couple ideas that we’d like to run past you, but we’re also open to suggestions. Vote now or forever hold your peace…

Take the “What should we call it?” Poll

[polldaddy poll=3018012]

Written by

Kain is a co-founder, creative and marketing director at Fotomerchant. You've probably seen his template designs, blog posts and video content. His photography website is home to a collection of lomography, instagram and experimental photography.

  • Michael Brooks

    I am dying to read more about this!! when can we hear some prices and order some examples!? what kind of options can we expect!? metallic? deep matte? books?

  • Kain Tietzel

    We are aiming to launch Direct Fulfillment in Australia around the first week of May and by late May for the USA. We will launch with the most popular print products and then we’ll likely release mounted products and more complicated products over the next 6 months or so.

    As soon as we have prices and locked down launch details we will email all our customers and subscribers to our mailing list.