Press Release Announcement: Ted’s Cameras teams up with PhotoMerchant

Australian specialist camera retailer, Ted’s Cameras, has chosen new Australian start-up PhotoMerchant, to provide an online business platform to its extensive Australian customer base. PhotoMerchant is the first Australian company to offer photographers the ability to store and sell their photos online, and to manage their business, from marketing and online sales to fulfilment.
The agreement will see PhotoMerchant offered to Ted’s Cameras more than 200,000 “Club Ted” members, along with other special offers on photographic services, advice, training tips and updates on the latest camera products.

Ted’s Cameras Online Executive, Mr Jason Robertson, commented: “The internet is a wonderful tool for photographers, but can also be quite daunting. Whether you are a professional or amateur photographer, with PhotoMerchant you can be up and running in minutes with a fully operational and visually stunning website. We recognise how important yet unfortunately painful, time-consuming and expensive this can be for our members, so we are delighted to partner with PhotoMerchant to make it simple and effective.”

The agreement aligns two photography businesses whose focus on customer service and quality is well regarded in the industry.

PhotoMerchant CEO, Mr Elmar Platzer, added: “Ted’s Cameras is synonymous with professional photography in Australia, so it’s a great endorsement of the PhotoMerchant service, and we are looking forward to supporting all Club Ted’s members.”

PhotoMerchant was founded in Sydney four years ago and is reaching tens of thousands of professional and amateur photographers in Australia and the US.

The partnership will commence in April 2012 and roll out across Club Ted and 24 Ted’s Cameras stores across Australia.

About PhotoMerchant

PhotoMerchant is an online business system which provides all the tools that professional, and emerging photographers need to create a serious photography business online. PhotoMerchant provides website and portfolio templates, e-commerce functionality, unlimited website hosting and business and financial management tools.

About Ted’s Cameras

Ted’s Cameras is a brand that has been synonymous with photography in Australia for the past 40 years. Ted’s Cameras delivers product value and exceptional service to its customers, retailing all major camera brands and the latest in hardware, including digital compact and SLR cameras, HD video cameras and accessories. Ted’s Cameras has 24 stores in Victoria, New South Wales, Queensland, South Australia and Australian Capital Territory.

Written by

Kain is a co-founder, creative and marketing director at Fotomerchant. You've probably seen his template designs, blog posts and video content. His photography website is home to a collection of lomography, instagram and experimental photography.

  • dj paine


    • Sam

      So everyone with an interest in photography will have a website and photography business now. Ummm…greeeaat!

      • Sam,

        That raises an interesting question… Just because you have a website do you have a business? It’s one thing to build it, but will they come?

        We all know there’s a lot involved in building an actual business and even more in making a profit from it!

      • dj paine

        Hey Sam! i am assuming you are in the business of making money from your photography? i will assume that like me you have a studio and make your living from taking pictures… and i see seasoned pros worry about this all the time… but i have a different perspective on it, last year {long before i was the community manager for PM} i was interviewed on the PM blog {here: } and i said something that applies: “As far as the industry goes, I think we’ve only just begun to see the wave of new photographers coming into the industry. I think it’s actually a good thing because if everyone is a photographer, then they’ll be educated about what good photography is. As my clients get more into photography they’ll begin to see what makes professionals so special and what makes us worth hiring.” – i really believe that it is a good thing. BUT… i agree with Derek below that 90% of the new users that will come on board with TED’s will not be interested in running a photography BUSINESS, they will be stoked to have a photography website & a photography hobby.
        anyway… keep up the the good fight Sam!